I worked with Suji to design and integrate a new AI-driven feature that enhances the user journey. The addition allows users to quickly search for specific use cases directly within the app, reducing friction and making it easier to find relevant training and recovery content. My role covered UX research, interaction design, and UI delivery to ensure the feature felt intuitive, simple, and aligned with Suji’s overall product vision.
Suji App. AI-Powered Search Experience
Overview VIDEO
Overview
Client
Suji BFR
Team
Stuart G (Product Designer)
3 x Software Developers & Testers
Duration
Jan 2025 - Feb 2025
My Role
User Research - Questionnaires & Product Research
Development Roadmap Generation
Wireframe Lo-fi & Hi-fi Generation
Hi-fi Prototyping
Usability Testing and Feedback Sessions
Software Used
The Problem
In the original version of the app, users often had to manually browse and search through a large catalogue of exercises and protocols to find what they needed. This process was not only time-consuming but also created unnecessary friction at critical moments when users were looking for a quick and effective solution. For professional athletes and everyday users alike, the experience of scrolling through menus or filtering by category often disrupted the flow of training and recovery. The challenge was to rethink how users accessed content, making it faster and more intuitive for them to reach a solution tailored to their specific pain, goal, or aim — without the frustration of navigating multiple layers of the interface.
Streamline the user flow by reducing the time and effort needed to find relevant exercises or protocols.
Replace manual searching with an AI-driven feature that delivers tailored results instantly.
Improve usability for both professional athletes and everyday users, making the app more intuitive and accessible.
Personalise the experience by aligning search results with each user’s specific pain, goal, or aim.
Ensure the new feature integrates seamlessly with Suji’s existing design system and brand values.
Enhance overall trust, engagement, and long-term user satisfaction with the platform.
The Goals
Product Research
The Solution
To solve this, I worked with Suji to design an AI-powered search feature that fundamentally reimagines how users interact with the app. Instead of manually searching for exercises, users can now describe their pain, training goal, or recovery aim directly, and the AI provides instant, context-specific recommendations. This not only streamlines the user flow but also creates a more personalised experience by connecting users to the most relevant protocols in just a few steps.
The design work focused on ensuring the interaction felt seamless, approachable, and aligned with Suji’s existing visual system, while the underlying AI technology brought a new level of intelligence and responsiveness to the product. Ultimately, this solution reduced barriers, saved time, and supported both high-performance athletes and everyday users in getting the right guidance when they need it most.
HI-Fi Wireframe
High-fidelity wireframes were created to bring the AI search feature to life, focusing on clear interaction flows, refined layouts, and a visual style consistent with Suji’s existing design system. These wireframes served as a detailed blueprint, ensuring every element — from search input to results display — supported a smooth, intuitive experience before moving into final UI design.
Hi-fi Designs
The high-fidelity designs translated the wireframes into a finished, visually polished experience. Using Suji’s brand system, I focused on clean layouts, clear typography, and intuitive UI elements that made the AI search feature feel seamless and easy to use. These designs were production-ready and provided the development team with a clear guide for implementation.
